I am a Product Designer with a Master’s in Information Technology and over 5 years of experience. I specialize in untangling the "hard parts" of B2B SaaS, Fintech and E-Commerce—transforming complex enterprise workflows into intuitive, high-adoption products. From scaling subscription conversions by 200% at SIRCLO to driving Rp6B GMV through offline activation flows at FLIK, I build for measurable impact rather than just aesthetics. My technical background allows me to bridge the gap between design and engineering, ensuring scalable systems survive the handoff and move the numbers that matter: activation, adoption, and retention.